Understanding the International Student Marketplace

Given the realities of an increasingly competitive market for international students, Higher Education Strategy Associates is pleased to announce the launch of the world’s first Global Student Survey project. As higher education institutions around the world seek to attract the world’s best and brightest students, HESA has developed a comprehensive data tool to help your institution guide and refine its international recruiting strategy, at both the undergraduate and graduate levels.

The combination of globalization, institutional revenue pressure and emerging regions of globally oriented students has made the market for international students incredibly competitive. Universities, colleges and governments have established programs and practices, supports and services to attract and retain international students, but they are often forced to make key decisions without reliable intelligence on the attitudes of prospective students from abroad.

Until now.

Announcing the Global Student Survey, your source for up-to-date, comprehensive intelligence on prospective international students.

The Global Student Survey: What You Need to Know

The Global Student Survey provides the latest data on the attitudes, experiences and expectations of prospective international students on a country-by-country basis. Find out what your institution needs to do – and to avoid – to best position itself to attract the international students it seeks.

Beginning with a large-scale online survey of approximately 3,000 Indian youth aged 16 to 18 in spring 2011, the project will offer higher education recruiters and admin- istrators reliable and thorough data on the attitudes, expectations and interests of students around the world.
In 2011 alone, Higher Education Strategy Associates will administer the Global Student Survey to students in India, Russia, Mexico and China, with more than 20 surveys planned for 2012 and beyond.

Priced individually at $1,500 or as a four-country package at the early-bird price of $4,500, the survey reports will provide data on the latest trends in four key issue areas:

  • Student demographics: family background, socio-economic status and geography.
  • High school experience: favorite and least favorite subjects, courses taken, learning styles and academic performance, English language proficiency and standardized test performance.
  • Attitudes about destinations: students’ opinions about specific cities, countries and institutions.
  • Higher education expectations and plans: academic interests; attitudes about studying overseas, domestic institutions and foreign branch campuses; the educational decision-making process; sources of post-secondary education information; and expectations, fears and barriers to studying internationally.
Survey results will be reported with international higher education recruiters in mind — what you need to know about prospective international students to make your work more efficient and effective.

About HESA

The Global Student Survey is managed by Higher Education Strategy Associates (HESA). HESA is a Canadian company that specializes in helping institutions and governments deliver postsecondary education more effectively. More information on HESA, including our clients, areas of expertise, staff, and a list of our most recent activities, reports, and publications is available online at
www.higheredstrategy.com

Contact

Higher Education Strategy Associates
400-460 Richmond St. West, Toronto, ON M5V 1Y1, Canada
phone: 416.848.0215, fax: 416.849.0500
info@higheredstrategy.com